I work with many of the world's leading brands Including:
Adidas|Barclays|BBC|BMW|ITV|Mubadala|
Land Rover|Etihad|The University of Warwick|Porsche|Mars Inc|Morrisons|
Intel|UK & Scotish Governments|Espn
John Dixon
Hitting the Mark
Making things happen through better
communication
I Provide:
Leadership communication|Presentation Training|strategic Video production|Public Speaking|iDEC® Smartphone video training
The way a message is delivered changes the way it is received.
Introduction
My Clients include
Section 1
The way a message is delivered changes the way it is received.
Section 1.
Leadership Communication
I work one-to-one with senior leaders to help them communicate important and complex messages with clarity, confidence and authority.
Drawing on my experience in television, theatre and major organisations, I offer practical support developed at the coal face—helping leaders communicate in ways people understand, remember and act upon.
"He is highly responsive, open to feedback, and consistently focused on achieving the best possible outcome.
The quality of the content John delivered was excellent; thoughtful, well-crafted
and aligned well with the University’s objectives."
Ken Sloan.
Vice-Chancellor.
Harper Adams University.
Content produced with Senior Leaders
Conference Opener.
Working with the company CEO and the Events Director I wrote, produced and directed this video featuring a 12 year old actress.
Introduction Video.
I worked with the Vice Chancellor to create this video. It was then used to create awareness with the national and local government, along with the community at large.
World Telecoms Opener.
I worked with the CMO of Etisalat to create this video that was used as part of the opening of ceremony of World Telecoms in Dubai.
Compliance Awareness
Working with the compliance team at Mubadala in the UAE, I wrote, produced and directed this video as part of an awareness campaign relating to cyber security.
Section 2
When ideas are seen as well as heard they are far more likely to be understood.
Section 2.
Strategic video
PRODUCTIOn
I work with organisations to turn ideas, messages and objectives into compelling video content - finding the story and human connection that will engage an audience.
bringing together the creative thinking, writing, producing and directing needed to take a project from concept to completion.
Andre Turville.
CEO.
Morphose Capital Partners.
Video Content produced for clients
"John creates films and visual communication that help my company
to tell stories that communicate my
ideas clearly."
Training video.
The use of humour in training videos is a valuable asset. Never work with animals..., I'll let you be the judge.
'I Want...'
On-line promotional video. I developed the concept, then wrote and directed this short video. The brief was, 'show how we make a difference'.
Brand Video.
Harper Adams University
Production of the keynote video introduction for HRH the HRH The Princess Royal at their Global Sustainability
Confrence
#D594F4
Viral video using humour.
Sony Vaio were the main sponsor of London and Paris fashion weeks. They wanted to show that technology had now become a lifestyle/fashion item...using humour. This video became one of the world's first 'viral videos'.
Compliance Training.
I wrote, produced and directed this video to create awareness and engagement through entertainment.
22 million viewers.
I produced and directed this 10 episode Television Series. 'Life in the Fast Lane' for ESPN. To do this we were embed with one of the world's top fuel drag racing teams for three months.
From concept to transmission. Working with ITV, I developed, wrote and produced this 10 part series 'Music Uncovered', with the final being broadcast live.
Section 3.
Storytelling turns information
into engagement.
Section 3
Presenting skills traininG
communicating effectively with a live audience and to camera require different skills, but many of the fundamental principles of good communication apply to both.
I work with individuals and groups to develop those skills — helping people communicate with greater confidence, clarity and impact.
My 'Talk to Me' presentation training is based on coalface experience. The techniques I teach come from actually doing the job.
.
“A master of his trade who puts you at ease the minute you meet him.”
Stephen Kavanagh.
Chairman.
Chase de Vere.
Talk To Me
Presenting effectively to a live audience and presenting effectively to camera require different skills, but many of the fundamental principles of good communication apply to both.
'Talk to Me' is practical presentation training for people who need to communicate with confidence, clarity and impact — whether that’s in a meeting, on a stage, at an event or in front of a camera.
The techniques I teach come from coalface experience — from presenting myself, directing presenters and contributors, and helping people communicate effectively as part of my iDEC® training.
My understanding of presentation began during 15 years working in theatre and has developed through a career spanning broadcasting and business communication.
I have written, produced, directed and presented for the BBC, ITV, Discovery and ESPN, and worked with organisations including Adidas, Barclays, BMW, Jaguar Land Rover, Microsoft and the University of Warwick. That breadth of experience allows me to help people find a way of presenting that feels natural, credible and effective — rather than simply teaching theory.
'Talk to Me' can be booked as a presentation training session for organisations, teams and groups, with individual coaching also available.
If you have people who need to become better, more confident presenters, 'Talk to me'.
.
section 4
People engage with clarity,
not complexity.
Section 4
iDEC® Training
iDEC® stands for Individual Director, Editor and Camera person. My CPD-accredited smartphone video production training gives people the practical skills and confidence to create effective video content using a smartphone.
I have delivered iDEC® training internationally for the UK and Scottish governments and global brands including Mars Incorporated, BMW, Adidas and Morrisons.
“I think the structure is phenomenal.
iDEC training is something that I would definitely endorse to anybody."
Sybrand Oudega.
Sr Director Learning and Development .
Global Sales Academy.
Adidas.
learn More about iDEC® Training
The Learner view.
What learners have to say about the iDEC® smartphone video training they took part in and the video's they have made post course.
iDEC® video made by learners.
A showreel of the types of video iDEC® learners are producing post course back in the workplace.
iDEC® in the workplace.
Three of my clients explain how they use iDEC trained staff to improve the way their businesses operate.
Three day Hybrid course.
In Germany I delivered an iDEC® Hybrid Training course over three days to members of their global retail team at the Adidas Global HQ.
The Learner Journey.
How difficult is am iDEC course?This video follows one learner on their journey.
Two day F2F course
A guide to my two day face to face iDEC training delivered to BMW in Belgium.
iDEC® e-Learning.
Find out about the iDEC smartphone video e-Learning course from the learners POV.
Section 5
A story well told can change
the way people think.
Section 5
Speaker & Keynote Presentations
I combine a career in theatre, television and live performance with keynote speaking that is entertaining, thought-provoking and practical.
My talks explore how great communicators connect, why storytelling maters and how thinking differently can become a powerful advantage - blending humour, real world experience and ideas audiences can immediately use.
“John is a highly engaging and fascinating storyteller with decades of experience, which he uses to enliven his speaking engagements, workshops and training sessions.”
David Taylor, Head of Operations at Portobello Business Centre
my Speaker Topics
BILL, BILLY & BARACK
What Great Storytellers Know About Communication
What do William Shakespeare, Billy Connolly and Barack Obama have in common?
They understand that people remember stories far more than information.
In this talk, I explore what leaders and presenters can learn from actors, comedians and great communicators:
-
How to create real audience connection,
-
The power of pauses, rhythm and silence,
-
Why storytelling still shapes human behaviour,
-
Why authenticity matters more than perfection.
Drawing on my experience in theatre and television, I combine humour, performance techniques and practical takeaways that audiences can immediately use in presentations, pitches and meetings.
Because whether you’re on a stage, in a boardroom or on a Zoom call — how you communicate shapes how people respond.
YOU COULDN’T WRITE IT
Dyslexia, Difference and the Power of Thinking Differently
l left school without qualifications as an undiagnosed dyslexic. To be frank I was virtually illiterate.
Yet my first professional job was Writer in Residence at the Midlands Arts Centre in Birmingham. How the hell did that happen? Well in my case literally...You couldn’t write it.
In this personal, funny and thought-provoking talk, I share my experiences from theatre, television and business while challenging traditional ideas about intelligence and ability.
I don’t see dyslexia as a weakness. I see it as a different way of thinking — and one that society needs far more than it often realises.
For most of human history, communities survived because people thought differently. We needed storytellers, problem-solvers, strategists and creators. Yet modern systems often try to force everyone into the same mould.
This talk explores:
-
Creativity and resilience,
-
Thinking differently under pressure,
-
The strengths often linked to dyslexia,
-
Why embracing difference leads to better communication, innovation and leadership.
It’s a talk about confidence, communication and the value of seeing the world differently.
FROM CAVE WALLS TO SMARTPHONES
Storytelling, Technology and Human Connection
Storytelling has always depended on technology.
Long before cinema, television and smartphones, our ancestors were painting on cave walls and using firelight to bring stories to life.
The tools have changed — but the human need to connect has not.
In this talk, I explore the relationship between storytelling and technology through history: from Greek theatre to radio, cinema, television and today’s digital world.
Drawing on my experience writing for ESPN and ITV, I look at why the most effective communicators embrace technology rather than fear it — and why great storytelling still sits at the heart of modern communication.
It’s a talk about innovation, communication and the timeless human need to tell stories.
YOU COULDN’T WRITE IT
Dyslexia, Difference and the Power of Thinking Differently
l left school without qualifications as an undiagnosed dyslexic. To be frank I was virtually illiterate.
Yet my first professional job was Writer in Residence at the Midlands Arts Centre in Birmingham. How the hell did that happen? Well in my case literally...You couldn’t write it.
In this personal, funny and thought-provoking talk, I share my experiences from theatre, television and business while challenging traditional ideas about intelligence and ability.
I don’t see dyslexia as a weakness. I see it as a different way of thinking — and one that society needs far more than it often realises.
For most of human history, communities survived because people thought differently. We needed storytellers, problem-solvers, strategists and creators. Yet modern systems often try to force everyone into the same mould.
This talk explores:
-
Creativity and resilience,
-
Thinking differently under pressure,
-
The strengths often linked to dyslexia,
-
Why embracing difference leads to better communication, innovation and leadership.
It’s a talk about confidence, communication and the value of seeing the world differently.
FROM CAVE WALLS TO SMARTPHONES
Storytelling, Technology and Human Connection
Storytelling has always depended on technology.
Long before cinema, television and smartphones, our ancestors were painting on cave walls and using firelight to bring stories to life.
The tools have changed — but the human need to connect has not.
In this talk, I explore the relationship between storytelling and technology through history: from Greek theatre to radio, cinema, television and today’s digital world.
Drawing on my experience writing for ESPN and ITV, I look at why the most effective communicators embrace technology rather than fear it — and why great storytelling still sits at the heart of modern communication.
It’s a talk about innovation, communication and the timeless human need to tell stories.
ITV
Wrote and produced 'Music Uncovered' 10 part series uncovering new talent in the music industry.
Highlights of
My Journey
1987
ITV
The voice for ITV Central Television trailers and promotions
1978
Midlands Arts Centre
Writer in residence for two years
1990
1996
BBC
Produced and Directed the series 'Keeping up with the Kids' and
'Age Concered'
1997
Discovery Channel USA
Produced and Directed
'Tons of Turbo' and 'Wizards and Alchemists'
BBC Radio 4
Wrote the comedy drama 'Wayne a growth industry'
1998
ITV
Produced and Directed 'Moving the Goalposts'
and 'The Pitch'
1999
2000
ESPN USA
10 part series, embedded with YAS Mariana Top Fuel Drag racing team
2016
Chase de Vere
Created conference and video content having worked with CdV for 20+ years
2018-22
iDEC Training
MARS Inc. Global training of their production Health and Safety teams
2023
2006-14
Etisalat UAE
Screen and live content for 8 years at GITEX, the biggest Telco exhibition in the ME
2018
iDEC Smartphone Video
Developed iDEC Smartphone video training with CPD accreditation
2020
iDEC Training
Delivered to Adidas at their global headquarters in Germany
2024
Harper Adams University
Production of the keynote video introduction for HRH the Prices Anne at their Global Sustainability
Confrence
Harper Adams University
Production of video for the Secretary of State for Education 'The Bridge'
2025
Career highlights
Film and video
production
Types of content generated
Television Documentor
Delivered Globally
45 Progammes
Television Commercials
Delivered Globally
87 Commercials
Branded Content
Delivered Globally
250+ Programmes
Live Event Content
Europe, USA and UAE
82 Live Events
Great storytelling makes
complex ideas accessible.
Contact
CONTACT
Please fill in the information requested in the boxes opposite and I will get back to you to arrange a chat and your free video audit and lets begin the process of telling your story.
Tel: 0044 (0) 7973 326245
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