I work with many of the world's leading brands, including Adidas, Barclays, BBC, BMW, ITV,
Land Rover, MARS inc and The University of Warwick.
I help them to their bring stories to life
on video.
Everyone
has a story
to tell.
John Dixon
Founder of Hitting the Mark.
Let me help you to tell yours.
I can create engaging world-class video content for you, empower your teams
through iDEC® smartphone video training so that they can produce in-house
video. I also deliver inspiring and motivating keynote speaker sessions.
Please explore this website and find a way that we can 'work together',
just book a conversation today so that I can help you
to tell your story.
introduction
Knowledge
Experience has taught me that whatever type of comms' I am delivering, there is one thing that guarantees a successful outcome... that is a great story.
I have worked with many of the world's leading brands in both the broadcast and corporate sectors and I bring this knowledge with me to all the projects I deliver.
The 'king of content' has been and always will be the story. I will help you to develop and refine your story and then help you to tell that story in the best way possible to ensure you will achieve maximum impact.
Why you need to tell your story
How
hitting the mark works
Why CAN'T I JUST use AI to tell MY story?
iDEC® Training
Today everyone has a smartphone capable of generating high quality, cost effective video...all that is needed are the skills to do so.
Please watch the video below to find out more about iDEC smartphone video training.
How to book your free video training conversation with John.
Listen to what clients and learners have to say about iDEC® training.
Speaker
I have delivered presentations to 500+ seater auditorium, group sessions of 30 to 80 or workshops of 10 delegates.
I always mix personal anecdotes and experience with fact within a focused, entertaining, educational and fun narrative journey.
My ability to deliver effective and entertaining speaker content is based on no small part on my 20 years of working in the professional theatre.
Please watch the video below to find out more.
Book a conversation with John to find out more.
Find out about the the subject matter of John's presentations.
Career highlights
Film and video
production
Types of content generated
Television Documentories
45 Progammes
Delivered Globally
Television Commercials
Delivered Globally
Branded Content
Delivered Globally
Live Event Content
Europe, USA and UAE
87 Commercials
250+ Programmes
82 Live Events
Highlights of
My Journey
1987
ITV
For two years the voice for ITV trailers and
promotions
1978
Midlands Arts Centre
Writer in residence for two years
1990
Talk Sport Tennis Corespondent, delivering match commentary and curtsied live player interviews
1996
BBC
Produced and Directed the series 'Keeping up with the Kids' and 'Age Concered'
1997
Discovery Channel USA
Produced and Directed
'Tons of Turbo' and 'Wizards and Alchemists'
BBC Radio 4
Wrote the comedy drama 'Wayne a growth industry'
1998
ITV
Wrote and Produced
10 part series 'Music Uncovered'
ITV
Produced and Directed 'Moving the Goalposts'
and 'The Pitch'
1999
2000
2006-14
Etisalat UAE
Screen and live content for 8 years at GITEX, the biggest Telco exhibition in the ME
ESPN USA
10 part series, embedded with YAS Mariana Top Fuel Drag racing team
2016
2018
iDEC Smartphone Video
Developed iDEC Smartphone video training with CPD accreditation
2018-22
Chase de Vere
Created conference and video content having worked with CdV for 20+ years
2020
iDEC Training
Delivered to Adidas at their global headquarters in Germany
2024
2022
iDEC Training
MARS Inc. Global training of their production Health and Safety teams
Harper Adams University
Production of the keynote video introduction for HRH the Prices Anne at their Global Sustainability
Confrence
Production
Appendix
Please view the videos below, which contain examples of some of the styles of work I have generated I my 30+ years of working as a writer, producer, director in broadcast and branded video production.
'Life in the Fast lane' ESPN Television 10 episode Series. My crew and myself were embed with one of the world's top fuel drag racing teams for three months.
Conference Opener. Working with the events director I wrote, produced and directed this video featuring a 12 year
old actress.
Training video. The use of humour in training videos is a valuable asset. Never work with animals..., I'll let you be the judge.
Performance led content. I have directed 80+ television commercials and bumper breaks. Here is a selection of my work featuring actors, the public and a cat.
'I Want...' On-line promotional video. I developed the concept, then wrote and directed this short video. The brief was how do we make a difference.
Testimonial. If you talk to people involved with a product or service at the sharp end, the narrative is instantly relevant and engaging.
Brand Video. I developed, produced and directed this video which was used as a Keynote introduction for HRH The Princes Anne.
Broadcast series episode. This is the first half of the first episode of 'The Front Line'. Made one year prior to the Covid Pandemic, which was some what ironic.
iDEC® Training
Appendix
Please view the videos below, which explain more about iDEC® smartphone video training. You will hear from clients and learners about the courses and the benefits it offers to business. you will see examples of the type of video content learners produce post cause and follow the learning process. Plus all the content you will be watching was shot and edited on a smartphone.
The Clients view. Three clients explain how they use iDEC skills to benefit their organisations
The Learner view. What learners have to say about iDEC® smartphone video trading post course.
What the learners can make post course. Showreel of the type of video iDEC® learners are producing post course.
The Learner Journey. What are the elements contained in iDEC® training and what do you learn. This video follows one learner on their journey.
Hybrid iDEC® delivery . Take a look at what is contained in a Hybrid delivered format and hear what learners thought of the experience.
iDEC® e-Learning. Find out about the iDEC smartphone video e-Learning course from the learners POV.
Speaker Appendix
I offer three presentation subjects which you will find below. I can adapt the content to suit the audience and speaker slot you wish me to deliver the content in.
Storytelling and Technology, the perfect partners.
I take the audience on the journey between storytelling and the development of technology.
From cave paintings to holograms, from the hyroglifics to social media the links between the two have always been there.
The narrative of my presentation is driven by a mixture of research, evidence and antidotes explaining how and why storytelling is the most important part of a modern comms strategy.
I use my story of how all of my life I have been involved in storytelling, from writing for children's theatre to making TV docs for the BBC, ITV, Discovery and ESPN.
Alongside this I help the audience to develop and tell a story that will help grow their business, thus telling their story.
The Gift, a blessing in disguise.
At the age of 37 my 6 year old son was diagnose as being Dyslexic and on the same day so was I.
Up to that point I had accepted that I must be 'lazy and stupid', because my teachers had constantly told me this.
I then began the process of educating my son so he did not fall into the same mind set.
So we started by addressing the positives and soon my son and I grew to realise what is referred to as 'special needs' is in fact a 'GIFT".
I am not angry with my ex-teachers, back in the day, they knew no better, but I am angry with technology today.
The talk is a mixture of humorous antidotes, facts about the scale of people with linguistic and numerical dyslexia that will help you to understand why Dyslexia is increasingly becoming known as the "GIFT".
The Smartphone video revolution.
Today we all have a devise in our pockets that enable the creation of broadcast standard video, which is changing the ways in which we all communicate.
We call it our 'phone', but in fact it is mini computer, high definition video camera, edit suite and distribution centre.
I have taught over 2000 people around the world how to create video using their smartphones using my iDEC® teaching method, including BMW, Adidas and Barclays along with the UK and Scottish Governments.
My talk explains how these organisations and many other top brands are now using smartphone video to truly revolutionise their internal and external communications.
My talk s a mixture of practical demonstrations and advise combined with some basic production guidance.
Find out more
CONTACT
Please fill in the information requested in the boxes opposite and I will get back to you to arrange a chat and your free video audit and lets begin the process of telling your story.
Tel: 0044 (0) 7973 326245
